CW Park

Choong Whan Park is a professor of Marketing at the University of Southern California. Prior to joining the Marshall School of Business, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh (1979-1997). He holds a B.A. in German language and literature from Seoul National University, and an M.S. and Ph.D. in Business Administration from the University of Illinois.

Professor Park has published numerous articles in Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. In 1987 he was the recipient of the Alpha Kappa Psi award for his article which appeared in the Journal of Marketing. Professor Park co-authored Marketing Management (1987), with Dr. Gerald Zaltman from Harvard University, and Handbook of Brand Relationships (2009) with Deborah MacInnis and Joseph Priester. He is a recipient of the 2012 Fellow of Society of Consumer Psychology.

Professor Park was an advisor for Samsung from 1989 to 1998 and also served as a member of the Board of Directors for Samsung Corporation from 2001 to 2010. He was Editor of Journal of Consumer Psychology (2008-2012) and is currently Director of Global Branding Center at Marshall School of Business, University of Southern California (2008-present).

Lois Starr

Lois Starr is a housing development consultant for non-profit housing and service agencies. She came to this line of work after extensive experience with housing development after working as the Director of Housing Development and Preservation Department for the Los Angeles County Community Development Commission. Working closely with Health and Human Services departments across the county, she has taken the lead to develop and implement new and innovative solutions to house and serve homeless individuals, families, youth emancipating from foster care, victims of domestic violence, and seniors. Lois oversaw the development and implementation of the county’s Veterans Assistance Supportive Housing Program (VASH) and was instrumental in the development of an interjurisdictional agreement allowing these voucher holders to seamlessly move between jurisdictions in order to assist veterans find permanent housing.

Prior to her work at the county, Lois was a housing development consultant specializing in transitional and permanent housing for special needs populations, including the first transitional housing program for emancipated youth in LA County. She has also previously worked with Housing and Urban Development as a relocation and planning specialist.

A Los Angeles native, Lois completed her undergraduate work at California State University, Northridge and her graduate work at Pepperdine University.

Join the HFLF Community

By joining our mailing list, you will stay up to date on the latest Homes for Life news. We use our newsletter to feature housing developments, client success stories, upcoming events and fundraisers, interviews with staff and board members, and other news about mental illness and homelessness.

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Volunteering & Internships

HFLF has many volunteer/intern opportunities. Volunteers are vital to HFLF. We hope you will consider joining us as we work to provide permanent housing for homeless and chronically homeless, mentally ill persons in Los Angeles County.

• Development
• Communications/Social Media
• Fundraising Event Organizing Committee Volunteers
• Fundraising Event Day-of Volunteers
• Office Volunteers

Foundations & Corporate Giving

Donations to Homes for Life come from a variety of venues. In addition to individuals and families, we also seek support from larger agencies such as foundations and corporate sponsors.

• Foundations

Foundation support is critical to the continued existence of HFLF. We apply for grants to help cover gaps in funding that smaller donations cannot cover, such as major renovation projects or upgrading computer systems.

• Corporate

HFLF has become a part of the local community in each of its sites across the county. As such, we reach out to businesses in surrounding areas for support and to foster stronger, healthier communities.

Planned Giving

Planned giving is a way to ensure that your charitable contributions extend beyond the end of your life. When planning your legacies, we encourage you to not only remember your loved ones, but also others in your community who are desperately in need. Your legacy to Homes for Life Foundation can help ensure their futures. Gifts can be structured in a number of different ways to provide tax deductions for your estate or current income taxes, including direct gifts, charitable gift annuities, charitable remainder trusts, and charitable lead trusts to Homes for Life Foundation. Homes for Life encourages donors to consult a tax professional or attorney when making donations of any planned gifts.

• Bequest

Support HFLF by including us in your will. Your gift will allow Homes for Life to continue to provide permanent, affordable housing and services to homeless mentally ill persons in Los Angeles County. Supporters can leave a specific amount or a percentage of their estate to HFLF

• Securities, Bonds, Insurance, Real Estate

Support HFLF donating securities, bonds, life insurance or real estate. Gifts of any of these to HFLF will have a great lasting impact on our program and can offer many benefits to the donor

• Charitable Gift Annuities, Charitable Remainder Trusts, Charitable Lead Trusts

The gifts above will help HFLF continue to provide our life changing work and provide benefits to the donor


Special Events serve two purposes for HFLF – events provide public awareness for HFLF and provide much needed funds to support our housing and programs. Please join our future events (to be announced below) or host your own fundraiser for HFLF.


Matching Gifts

Many companies have matching gift programs that will match employee and/or retiree charitable contributions annually. If you are making a contribution to HFLF, ask your employer if they match employee donations. If your company does match employee/retiree gifts, please contact them to obtain a matching gift form. This small step in most cases will double your donation to HFLF.

Workplace Giving

Companies and employers have workplace giving campaigns where employees can designate a payroll deduction to support their charity of choice. If your employer has a workplace giving campaign, ask if you can donate to HFLF through this program.

Tributes & Memorials

If you want to support HFLF in honor of an occasion or a loved one, our tribute/memorial fundraising provides all the tools and support you need to instantly create a special giving fund in memory of a loved one, in honor of a special person, or “in lieu of a gift” celebration of a birthday, anniversary, wedding or special occasion.