Choong Whan Park is a professor of Marketing at the University of Southern California. Prior to joining the Marshall School of Business, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh (1979-1997). He holds a B.A. in German language and literature from Seoul National University, and an M.S. and Ph.D. in Business Administration from the University of Illinois.

Professor Park has published numerous articles in Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. In 1987 he was the recipient of the Alpha Kappa Psi award for his article which appeared in the Journal of Marketing. Professor Park co-authored Marketing Management (1987), with Dr. Gerald Zaltman from Harvard University, and Handbook of Brand Relationships (2009) with Deborah MacInnis and Joseph Priester. He is a recipient of the 2012 Fellow of Society of Consumer Psychology.

Professor Park was an advisor for Samsung from 1989 to 1998 and also served as a member of the Board of Directors for Samsung Corporation from 2001 to 2010. He was Editor of Journal of Consumer Psychology (2008-2012) and is currently Director of Global Branding Center at Marshall School of Business, University of Southern California (2008-present).

Lois Starr is a housing development consultant for non-profit housing and service agencies. She came to this line of work after extensive experience with housing development after working as the Director of Housing Development and Preservation Department for the Los Angeles County Community Development Commission. Working closely with Health and Human Services departments across the county, she has taken the lead to develop and implement new and innovative solutions to house and serve homeless individuals, families, youth emancipating from foster care, victims of domestic violence, and seniors. Lois oversaw the development and implementation of the county’s Veterans Assistance Supportive Housing Program (VASH) and was instrumental in the development of an interjurisdictional agreement allowing these voucher holders to seamlessly move between jurisdictions in order to assist veterans find permanent housing.

Prior to her work at the county, Lois was a housing development consultant specializing in transitional and permanent housing for special needs populations, including the first transitional housing program for emancipated youth in LA County. She has also previously worked with Housing and Urban Development as a relocation and planning specialist.

A Los Angeles native, Lois completed her undergraduate work at California State University, Northridge and her graduate work at Pepperdine University.