Choong Whan Park is a professor of Marketing at the University of Southern California. Prior to joining the Marshall School of Business, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh (1979-1997). He holds a B.A. in German language and literature from Seoul National University, and an M.S. and Ph.D. in Business Administration from the University of Illinois.
Professor Park has published numerous articles in Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. In 1987 he was the recipient of the Alpha Kappa Psi award for his article which appeared in the Journal of Marketing. Professor Park co-authored Marketing Management (1987), with Dr. Gerald Zaltman from Harvard University, and Handbook of Brand Relationships (2009) with Deborah MacInnis and Joseph Priester. He is a recipient of the 2012 Fellow of Society of Consumer Psychology.
Professor Park was an advisor for Samsung from 1989 to 1998 and also served as a member of the Board of Directors for Samsung Corporation from 2001 to 2010. He was Editor of Journal of Consumer Psychology (2008-2012) and is currently Director of Global Branding Center at Marshall School of Business, University of Southern California (2008-present).